3 Marketing Tactics to Increase Customer Loyalty in 2022
Maintaining customer loyalty is a crucial responsibility for all businesses. It plays an integral role in increasing revenue and significantly improves brand image. Higher customer loyalty leads to higher customer retention and acquisition. You need to understand that retention is imperative to long-term business success. Studies show that it takes nearly five times as long to acquire a customer as it does to retain one.
Drive customer loyalty
Customer loyalty also increases profitability, increases upselling and cross-selling opportunities, and builds brand advocates. Loyal customers are also more likely to give you honest feedback that you can use to:
- Introduce a new product or service
- Improve business forecasting
- Reduce customer churn and
- Measure the success rate of your business
However, the question that arises is how to increase customer loyalty? The answer lies within your marketing strategies. Marketing plays a huge role in improving your brand’s customer loyalty rates. A good marketing plan allows your company to be proactive instead of reactive.
Having such plans also means your goals are measurable and achievable, resulting in optimal resource utilization while accelerating other business activities. Nonetheless, to execute such strategies, you need to build a team of competent marketers well-versed in conventional marketing tricks. So hire marketers with online marketing credentials or sponsor a mba online marketing program for your high-performing marketing employees. In no time, you’ll have a team of marketing experts ready to increase your customers’ loyalty.
Now, let’s move on to talk about some marketing strategies that help increase customer loyalty.
1. Leverage email marketing
Several people argue that email marketing is dying and is no longer effective. However, they couldn’t be further from the truth. Email marketing is one of the strongest marketing strategies out there to date. Studies show that 49% of customers receive marketing offers through emails instead of direct mail. Additionally, nearly 87% of marketers use email marketing as part of their marketing strategy and believe it to be exceptionally effective.
Email marketing is a great way to increase customer loyalty. However, you need to design your emails properly and attractively. Personalized content is king these days. An increasing number of customers prefer personalized and tailored emails that directly meet their needs. Also, adding graphics like illustrations can greatly increase email click-through rates. So with loyalty emails, you should always add a personal touch; it can be anything, as long as it speaks to the audience.
2. Improve customer service
Good customer service is at the heart of customers loyalty to a brand You’d be surprised to see the increase in the number of your loyal customers once you make customer service a priority. Repeated studies have shown that most customers associate a brand with their experiences and interactions. They instantly make a judgment based on staff behavior and responses.
While in-person customer service is essential, digital customer service counts for a lot. Social media has become an indispensable online business forum in this age. Many brands use it to do business. So you have to be careful about your customer service on your social media handles. Some people may find the association of social media with customer service strange. But you need to understand that as times go by, customers are getting smarter and more vigilant. They track everything, including how quickly you reply to their messages, how courteously you text, and how responsive you are to queries.
Today, customer service encompasses much more than helpful in-store staff. Many other factors have come into play and have made customer service more crucial than ever, especially in increasing customer loyalty.
3. Reward your customers for reviews and referrals
Satisfactory experiences make the customer talk about your brand. mouth to mouth It goes a long way, and we cannot stress this fact enough. If you honestly want to build customer loyalty, you need to encourage your existing customers to provide feedback and referrals.
However, only a few customers would be willing to spend their time to give you honest feedback. Therefore, it would be useful to develop creative ideas to encourage feedback. The best solution and encouragement would be to reward your customers for their feedback and referrals. These rewards don’t have to be physical. Instead, they could be anything like store credit or coupon codes. They also don’t have to cost your business exponentially. But they must be enough to satisfy a customer.
When customers share your posts on their social networks or give special recognition to your brand, you will instantly notice an increase in your digital activity. And that’s why customer feedback is a must.
conclusion
Improving customer loyalty can help your business succeed greatly. Loyal customers help strengthen your market offerings, are typically less volatile, and are likely to spend more than others. They can also become ambassadors for your company and help promote your products and services.
Customer loyalty is also crucial to polishing the lifetime value of current customers. Additionally, customer loyalty puts you at a competitive advantage by defending your business against competitors. It’s well established that customer loyalty can go a long way, especially with the right marketing tactics.