Data Suggests Twitter Blue Take-Up Hasn't Increased Significantly Since Tweet Editing Was Added
With tweet editing, the most requested social media feature of all time, recently added to Twitter’s Blue Twitter subscription offering, you’d expect there to be a big jump in Blue subscribers over the last week, right?
Looking at the stats, that doesn’t seem to be the case.
According to the latest data from sensor towerTwitter hasn’t seen a major increase in revenue inflow, at least based on the app’s overall ranking data.
As you can see in this graph, after the release of tweet editing in Twitter Blue for users in Australia, Canada, and New Zealand on 4th of Octoberthere was a small jump, with Twitter moving up the app revenue rankings slightly in each region.
Twitter then rolled out tweet editing to US-based Blue subscribers on October 6which is also, in a ratings boost, based on Sensor Tower’s top-grossing app ratings.
However, the biggest increase occurred on Sunday, October 9, where, as you can see, Twitter moved up several places in the US ranking, which points to a pretty significant change in users paying money on the internet. app. But since then, it has largely reverted to the average once again, which might suggest that the initial interest in tweet editing hasn’t driven any major rise in Twitter Blue adoption.
Twitter seems pretty sure it would, even by raising the price of Twitter Blue in July, it seems to be preparing for the arrival of tweet editing, which, once again, given that it’s been the most requested social platform update, could say never. generated more interest in your subscription offer.
And it could be a bigger driver than this data suggests: Sensor Tower’s insights here are based on comparative app rankings, in terms of revenue revenue, so Twitter could have generated a lot of signups, driving these changes in the overall ranking, which then continues to see it increase each month, as users renew.
But the initial buzz seems to have died down, and it will be interesting to see if users see continued value in tweet editing, giving you 30 minutes to review your tweet and five edits within that time frame.
Or alternatively, you could just delete the tweet and start over, as we’ve all always done anyway.
Somehow, it seems like the hype around tweet editing has been overblown, due solely to Twitter’s reluctance to add it. For example, there isn’t much of a real impact to adding an editing option – every other social media platform has offered editing tools for years, with no major issues or concerns. But Twitter’s reluctance to provide it has made it more important than it probably is, just because it wasn’t there, and making little typos in tweets is annoying.
However, is paying for tweet editing annoying enough? Probably not, because we’ve already adapted, everyone already has a process to verify and remove tweets on the fly. Sure, it would be helpful to be able to fix that mistake you spot in your tweet at a later stage (usually hours later, which would be out of the scope of the current tweet editing option anyway). But is it really that important?
I suspect it probably isn’t, and now that we have access to tweet editing, I suspect most people have already lost interest, as it’s not really the groundbreaking update that years of debate and campaigning had made it out to be.
But perhaps this assumption is wrong: Perhaps millions more people are signing up for Twitter Blue as a result, creating a whole new revenue stream for the app.
The stats, again, don’t seem to reflect that, and I asked Twitter for official figures on uptake since the announcement, which it declined to provide.
There have also been some interesting uses of tweet editing by brands, which could lead to new usage trends in the app.
But overall, it seems like the tweet editing hype was just that, and in reality, most people aren’t very interested in the option, or at least paying for it.
It will be interesting to see, then, how Twitter Blue changes if Elon Musk finally takes over the app.
Musk has been quite critical of Twitter Blue as a product, noting that should be cheapershould offer verification in some way within the package, ‘and no ads’ if users are willing to pay to use the app. One of Musk’s confidants, investor Jason Calacanis, also described Twitter Blue as ‘a crazy piece of shit’ in text exchanges with Musk, noting that:
“These assholes spent a year on Twitter Blue to give people exactly… Nothing they want!”
Calacanis, it’s worth noting, has logged into Twitter Blue since making these statements, and has I appreciated the editing of tweets specifically.
Whether or not these perspectives still reflect Musk’s views remains to be seen, but Musk could look to make major changes to Twitter Blue’s offering either way, while also advocating making editing more available on the app.
That might be a better approach, make it available to all users, which Twitter says will happen at some point anyway, but really, what the initial answer suggests, IMO, is that editing tweets doesn’t It is so important. deal, and it never was.
It just became one because of Twitter’s refusal to add it, but now that it’s here, it’s just something else.