netflix household sharing
Tuesday, May 23, 2023
netflix household sharing
Netflix has stepped up its crackdown on password sharing, telling users around the world that they can't freely share their accounts outside of their family.
Streaming services are looking for new revenue streams amid fears of market saturation. Efforts by
include limits on password borrowing and new ad-supported options.
The company announced Tuesday that it is sending account approval emails to customers in 103 countries and regions, including the UK, France, Germany, the US, Australia, Singapore, Mexico and Brazil.
The email states that the Netflix account he should only use in one household.
Paid customers can add on-the-go members for an additional fee.
In the UK the price is £4.99 per month.
Members can also transfer someone's profile, allowing users to keep their viewing history and recommendations.
Last year, the company warned against account sharing limits and tested different approaches in some markets.
The company previously asked customers in Canada, New Zealand, Portugal and Spain to pay extra if they shared their passwords with family and friends who live in different homes, and said it was happy with the results. I answered.
As of the end of March, Netflix has 232.5 million paying customers worldwide.
Under the new guidelines, people in the same household can still share a Netflix account and use it on different devices while traveling, the company said.
In an email sent to US users on Tuesday, Netflix released a new set of guidelines for users who want to share accounts, as part of an effort to prevent the sharing of passwords between households. family.
'A Netflix account for single household use. Everyone living in this household can use Netflix wherever they are – at home, on the go, on vacation – and take advantage of new features like Profile Transfer and Device and Access Management ,” the company said in the press release.
Subscribers who want to share their Netflix account with outsiders will now have to pay $7.99 per month or have to move all profiles outside of the home to a new account.
How does this affect you?
If you're a Netflix subscriber who hasn't shared your login details with anyone outside of your family and doesn't plan to do so in the future, you probably won't be affected by the guidelines. new.
If you want to share your account with someone outside your household, you'll have to pay a $7.99 fee or move your profile to a separate premium account.
Growing pain for Netflix
Password sharing has become a growing problem for Netflix, resulting in millions of dollars in loss as millions gain free access to content streaming for which they should have paid. Account sharing may have contributed to Netflix losing subscribers for the first time in more than a decade in early 2022. Netflix has rolled out crackdowns on account sharing in Canada, New Zealand, Portugal, and Spain, and is set to launch a similar crackdown in the United States in Q1, but did not. postponed until NOW.
Netflix (NFLX) stock is down nearly 2% today. Year-to-date, they are up 23%, slightly higher than the 18% increase in the general consumer discretionary sector over the same period.
'A Netflix account for single household use. Everyone living in this household can use Netflix wherever they are – at home, on the go, on vacation – and take advantage of new features like Profile Transfer and Device and Access Management ,” the company said in the press release.
Subscribers who want to share their Netflix account with outsiders will now have to pay $7.99 per month or have to move all profiles outside of the home to a new account.
How does this affect you?
If you're a Netflix subscriber who hasn't shared your login details with anyone outside of your family and doesn't plan to do so in the future, you probably won't be affected by the guidelines. new.
If you want to share your account with someone outside your household, you'll have to pay a $7.99 fee or move your profile to a separate premium account.
Growing pain for Netflix
Password sharing has become a growing problem for Netflix, resulting in millions of dollars in loss as millions gain free access to content streaming for which they should have paid. Account sharing may have contributed to Netflix losing subscribers for the first time in more than a decade in early 2022. Netflix has rolled out crackdowns on account sharing in Canada, New Zealand, Portugal, and Spain, and is set to launch a similar crackdown in the United States in Q1, but did not. postponed until NOW.
Netflix (NFLX) stock is down nearly 2% today. Year-to-date, they are up 23%, slightly higher than the 18% increase in the general consumer discretionary sector over the same period.