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Top 5 stories of the week: Google cloud innovations amid slowing cloud spending


This article is part of a special issue of VB. Read the full series here: How data privacy is transforming marketing.

Coverage of Google’s latest innovations and leading predictions dominated news coverage this week, as the tech giant touted new advances in artificial intelligence (AI), computer vision, open source, the cloud, and the future of passwords, o the lack of them with their new release of password authentication. .

At its Google Next 2022 event, the company showcased several tools and technologies to help businesses navigate a rapidly evolving technological world, including its new Vertex AI Vision service, OpenXLA Project, and support for unstructured data and Apache Spark in BigQuery. , to name a few.

The company predicts that low-code and no-code solutions will continue to drive innovation across industries, detailed the impact of multicloud across the enterprise, advocated greater automation in workflows, and even hinted at a future with a week four-day business, thanks to AI.

In other news on the cloud front, a new report released findings that C-level executives have asked 81% of IT teams to cut or stop their cloud spending as financial markets remain volatile.

As the economy continues to turn around, creativity in enterprise technology stacks can be a key to keeping innovation flowing when budgets don’t. JetBlue is one player that is currently proving the effectiveness of this concept. The commercial airline detailed how it uses a unique combination of features from Snowflake and Fivetran to customize its management of structured and unstructured data.

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Here are more of our top five tech stories of the week:

  1. Report: 81% of IT Teams Targeted to Reduce or Stop Cloud Spending by C-suite

    According to a new study from Wanclouds, 81% of IT leaders say their C-suite has told them to cut back or not take on additional cloud spending as costs soar and market headwinds worsen.

    As organizations move forward with the digital transformations they undertook at the start of the pandemic, the use of multiple clouds becomes increasingly unwieldy and costs difficult to manage in hybrid environments.

    Visibility and tracking of cloud spend is also challenged by the industry’s adoption of hybrid and multi-cloud infrastructure, which can be complex to manage.


  1. Google introduces passwordless authentication in Chrome and Android with passkeys

    Google announced that it will bring access keys to Chrome and Android, allowing users to create and use access keys to sign in on Android devices. Users can store access keys on their phones and computers and use them to log in without a password.

    The announcement comes after Apple, Google and Microsoft committed to expanding support for the passwordless login standard created by the FIDO Alliance and the World Wide Web Consortium in March this year.


  1. How JetBlue’s integrated use of Snowflake and Fivetran is a blueprint for the modern data stack

    Commercial airline JetBlue is using Snowflake’s integrated data stack to generate insights into its customer service and operational activities.

    The company’s tight control over the vast amount of data it holds is crucial for the airline. Their data team turns information into insight using a combination of Snowflake’s Data Cloud and Fivetran’s data integration service.

    This combination represents the modern data stack. Data management is a complex challenge, and information comes from multiple directions and countless sources. Therefore, any attempt to convert structured and unstructured data into useful information requires a wide array of techniques and technologies.


  1. Google’s Top 10 Cloud Technology Predictions

    At its Cloud Next event, Google introduced a range of solutions and updates to its suite of products and services to empower all levels of developers and technical decision makers. The focus was on providing the most open, extensible and powerful data cloud, but the company didn’t just showcase its product innovations. It also gave an idea of ​​where we are headed.

    Amongst some of the major announcements, a few predictions emerged, including the widespread adoption of open source and neuro-inclusive design.


  1. Google reveals what’s next for Cloud AI

    Google has made it clear that it wants to be the deployment target of choice for enterprises for AI and machine learning (ML) workloads.

    It announced a number of services this week, including its new Vertex AI Vision service, which is a computer vision-as-a-service capability. Google also hopes to make it easier for businesses to build specific types of apps that benefit from AI, which is where the new AI Agents service fits in. Rounding out Google’s AI announcements, next is the OpenXLA Project, which is an open source effort that aims to help bring different machine learning frameworks together.


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